
A letter from Ex-Marketing Agency Owner, Author and Coach,
Ant HodgesÂ
⚠️ WARNING ⚠️ Don't Read This If You're Happy Fighting for $2K Projects While Your Competitors Land $50K+ Clients
Dear Exhausted Marketing Service Provider,
Let me ask you something...
When did you accept that working 60-hour weeks for demanding clients who haggle over your already-low prices was just "the way things are"?
When did you decide that watching less qualified competitors undercut your prices - while you know damn well they'll deliver garbage - was something you just had to live with?
And when exactly did you give up on the dream of building a business that actually serves YOU instead of slowly killing you?
If those questions sting a little, good. They should.
Because right now, while you're reading this, there's a service provider somewhere who used to be exactly where you are. Same frustrations. Same late nights. Same bank account that never quite reflects the hours you pour in.
Except now they're closing $10K, $25K, even $50K deals. Working with clients who respect their expertise. Taking real vacations without their phone buzzing every five minutes.
The difference? They discovered what I'm about to share with you.
The Brutal Truth Nobody Wants to Tell You
Here's what makes me sick...
Right now, thousands of well-meaning "gurus" are teaching service providers the exact same strategies that stopped working five years ago. They're handing out certificates and badges like candy. Creating armies of cookie-cutter marketing service providers all fighting for the same scraps.
You've probably bought their courses. Joined their memberships. Downloaded their "revolutionary" templates.
And where has it gotten you?
Still grinding. Still hustling. Still offering low priced "VIP sessions" like everyone else, hoping they will turn people into retained clients. Still watching your hourly rate effectively drop as clients demand more and more for less and less.
Meanwhile, these "gurus" are collecting their monthly membership fees from thousands of providers just like you, teaching tactics they've never actually used to build a real agency themselves.
I know because I've watched this tragedy unfold for two decades.
Who the Hell Am I to Tell You This?
Fair question.
I'm Ant Hodges. For over 20 years, I've been in the trenches of the marketing world. Built and scaled multiple agencies since 2007. Wrote my first book, SIMPLIFY THE FUNNEL® (you might have seen it around).
But here's what matters to you... In March 2023, I shut down my agency. Not because it was failing - quite the opposite. We were turning away business.
I closed it because I discovered something more important.
Within weeks of mentioning the move I wanted to make, two agency owners approached me. They'd heard what I was doing and wanted in. Both became coaching clients. Both now charge more than they ever imagined possible.
Today, I work with a small handful of private clients. Each pays over $50K to work with me as their coach. A select few pay over $100K for hands-on implementation.
No massive team. No fancy offices. No 60-hour weeks.
Just me, my clients, and results that would make most agency owners weep with envy.
The Painful Present You're Living Right Now
Let's get real about where you might find yourself right now...
- Sunday Night Dread. That sick feeling in your stomach when you realize another week of chaos is about to begin. Another week of demanding clients, impossible deadlines, and a to-do list that multiplies faster than you can check things off.
- The 3 AM Wake-Up. Not because you want to be the "hustle hard" entrepreneur. But because your mind won't stop racing about that client who's threatening to leave, that proposal you underpriced again, that competitor who just stole another deal.
- The Family Dinner You're Missing. Again. Because a client had an "emergency" (translation: they failed to plan and now it's your problem). Your kids barely see you. Your partner's getting tired of eating alone. But bills don't pay themselves, right?
- The Health Warning Signs. That twinge in your back from hunching over your laptop. The weight gain from stress eating and no time for the gym. The anxiety medication your doctor suggested "just to take the edge off."
- The Bank Account That Lies. Sure, you're making money. But after expenses, taxes, and the constant need to invest in new tools and training... you're making less per hour than when you had a job. Except now you work weekends too.
- The Comparison Trap. Scrolling through LinkedIn, seeing other providers announcing their big wins, their team expansions, their fancy retreats. While you're sitting in your home office, wondering what they know that you don't.
But the worst part?
The Creeping Realization. That voice in your head getting louder each day: "Is this it? Is this what I left my job for? To be a glorified employee for 20 different bosses who respect me even less?"
The Hidden Cost Nobody Calculates
You know what really pisses me off? (Sorry, stronger language because this is totally real!)
It's not just about the money you're leaving on the table. It's about what this is costing you in life currency.
Every time you accept a low-ball offer, you're not just undervaluing your services. You're teaching the market that's what you're worth.
Every time you say yes to a rush project that ruins your weekend because you need the money, you're not just missing family time. You're training clients that your boundaries don't matter.
Every time you compete on price instead of the value of transformation you can bring, you're not just losing profit. You're contributing to the race to the bottom that's destroying our entire industry.
And here's the kicker - your clients can smell the desperation. They know you need their $2K project more than they need you. So they push harder. Demand more. Pay later.
It's a death spiral. And most service providers never escape it.
The AI Elephant That's About to Trample You
Oh, and let's talk about the elephant that just crashed through the wall...
Artificial Intelligence.
Your clients have discovered ChatGPT too. They've seen the demos. They know you're using it as well.
So, now they expect everything faster and cheaper. After all, "the AI does most of the work now, right?"
If you're not careful, AI won't augment your business - it'll replace it. Because if you're just another service provider cranking out the same AI-generated deliverables as everyone else, why should clients pay YOU?
But What If Everything You've Been Taught Is Wrong?
What if I told you that the most successful service providers I know...
- NEVER competed on price
- NEVER work weekends any more (unless they want to)
- NEVERÂ chase clients for payment
- NEVER worry about AI replacing them
What if the problem isn't you - it's the outdated playbook you've been following?
Imagine Six Months From Now...
Close your eyes for a second. (Okay, don't actually close them - keep reading. But imagine...)
It's Monday morning. But instead of dread, you feel... excited?
You check your phone AFTER you have got up showered and had breakfast - not as soon as you wake up. There are no panicked weekend emails. No urgent fires to put out.
You open your laptop at 9:30 AM (maybe after a workout or a walk around the block) to find an inquiry from a potential client. They were referred by your last client who raved about the transformation you delivered. They're not asking about price - they're asking about availability.
Your calendar shows three client calls this week. That's it. Each client pays you more per month than you used to make from five previous clients combined.
You wrap up work by 3:00 PM to pick up your kids from school. Tonight, you'll actually be present at dinner. This weekend, you're taking that trip you've been postponing for two years.
Your bank account? It finally reflects your expertise. More importantly, your life finally reflects your values.
This isn't a fantasy. This is literally how my clients live now.
The SIMPLIFY Revolution
In March 2023, when I started writing my book SIMPLIFY THE FUNNEL®, I discovered something that changed everything.
The problem isn't that marketing got harder. The problem is that we all made it more complicated.
While everyone else adds more tactics, more tools, more complexity... the real answer is to strip it all away. To focus on what actually moves the needle.
My Simplify Philosophy isn't about working harder. It's about working smarter than everyone else who's still following the old playbook.
Introducing Ultimate Marketer Mastermind Intensives
This is where everything changes for you - if you want in.
Ultimate Marketer is NOT another course. It's NOT another membership site or community app gathering dust in your browser bookmarks.
It's a series of intimate, in-person mastermind intensives where serious service providers transform into industry leaders.
It's all about gathering as a small group of ambitious providers. In a beautiful location. Three or four days of pure focus on revolutionizing your business. No distractions. No theory. Just real-world strategies that work RIGHT NOW.
You CAN'T buy into membership for this. There isn't one.
But you can register interest to be told about these mastermind intensives when they become available to book in - and then secure your seat at the table, on a first come first serve basis.
If you register your interest then, I'll give, for free, you my "$50K Client Acquisition Blueprint" - the exact framework I use to identify, approach, and close high-ticket clients. This isn't some generic template. It's the actual process that's generated over seven figures in client revenue for me personally.
What Happens When Ultimate Marketers Gather
Behind closed doors, away from the noise of the outside world, transformation happens. You'll discover...
- The positioning shift that instantly separates you from every other provider in your market
- The pricing psychology that has clients thanking you for charging more
- The delivery systems that create raving fans instead of demanding clients
- The mindset upgrades that dissolve imposter syndrome for good
- The peer connections that become your secret weapon for growth
But more than tactics, you'll experience something rare. You'll be in a room with people who get it. Who understand the journey. Who'll call you on your BS and celebrate your wins.
No recording devices. No sharing of strategies outside the room. What happens at Ultimate Marketer stays there - creating a safe space for real breakthroughs.
"But I'm Not Ready" and Other Lies You Tell Yourself
"I need to get to $10K months first..."
Wrong. You need to get around people already there. Success is contagious. Learning from other peoples mistakes and challenges is genius.
"I've tried masterminds before..."
You've tried masterminds run by people who've never built what you're trying to build. This is different.
"It sounds expensive, I can't afford to invest right now..."
You can't afford NOT to. Every month you delay is another month of undercharging and overdelivering. And remember there is NOTHING to buy now and there is NO MEMBERSHIP fee to be on the list.
"My market is totally different..."
Every struggling provider thinks that. It's not true. The principles work across every market, every niche, every service.
"I'm too busy to attend 4-day overseas trips..."
You're too busy because you're doing business wrong. This is about getting your time back.
The Next Gathering - Tampa, Florida - November 2025
The next Ultimate Marketer intensive is happening November 17-20, 2025.
My aim is always to hold them somewhere warm, somewhere sunny, somewhere your transformation begins. So this November it's Tampa.
Seats are limited by the design and structure of the event. This isn't about packing a room. It's about creating space for real change.
When you're ready to stop competing on price and start commanding premium fees...
When you're done with the feast-or-famine rollercoaster...
When you want to build a business that serves your life instead of consuming it...
That's when you're ready for Ultimate Marketer.
This Is NOT For Everyone
Let me be crystal clear about who should NOT register:
- If you're looking for magic ChatGPT prompts to automate everything - This is not for you.
- If you want to build a business without integrity - This is not for you.
- If you think success should happen overnight - This is not for you.
- If you're not willing to challenge everything you think you know - This is not for you.
- If you're happy where you are - This is not for you.
This is for the few who know they're meant for more. Who feel it in their bones that something needs to change. Who are ready to do the work - the real work - of transformation.
Your Next Move
I'm not going to insult your intelligence with false scarcity or countdown timers.
The reality is simple, there will be a limited number of Ultimate Marketer intensives every year. Each will have limited seats. The providers who move first will get first choice.
More importantly, every day you wait is another day you're stuck in the same patterns. Another day of undercharging. Another day of overwhelming yourself. Another day of wondering "what if?"
Register your interest below.
Join the Ultimate Marketer waiting list. Get my $50K Client Acquisition Blueprint.
I will also share details on the November event if you want to join us in Tampa.
No payment required. No high-pressure sales calls. Just a simple step toward the business - and life - you actually want.
The only question is... Will you take it?
Ant Hodges
P.S. I closed my agency not because it was failing, but because I discovered something better. A way to serve fewer clients at higher prices with better results and more freedom. This November, I'm showing a small group of service providers exactly how to do the same. Don't be the one reading success stories from this event wishing you'd been there. Register your interest now.